this post was submitted on 12 Apr 2024
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Endless Thread

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Lemmy placeholder and fan community for the Endless Thread podcast. Podcast hosts Ben Brock Johnson and Amory Sivertson dig into.untold histories, unsolved mysteries and other wild stories from online communities, collaborating with members of those online communities. Produced by WBUR, Boston's NPR station.

Not affiliated with Endless Thread or WBUR.

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In 2016, followers flocked to an Instagram user purporting to be Miquela Sousa, a 19-year-old Brazilian-American model, singer, and sometimes activist.

For years, no one was quite sure if Miquela was made-up, or to what degree. Was she a model rendered doll-like by filters? An actress? A totally fictional character?

Her ambiguous humanity helped Miquela land lucrative brand partnerships with the likes of BMW and Calvin Klein. But in recent years, interest in her has been slipping. Writer Mercedes Gonzales-Bazan joins Endless Thread to talk about Miquela's mysterious origin story, and what her declining relevance reveals about our current relationship with AI.

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