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Brands that don't buy enough Twitter ads will lose verification (www.theverge.com)

submitted 1 year ago by [email protected] to c/[email protected]

220 comments fedilink hide all child comments

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[–] [email protected] 7 points 1 year ago

What is this "Twitter" you speak of? Is it that dead blue bird?

[–] [email protected] 7 points 1 year ago

The fuck is this meant to do? Will Elon ever realize that he's not improving Twitter in any way and is only making it worse?

[–] [email protected] 6 points 1 year ago

Speedrunning the collapse of the Corponet

[–] [email protected] 6 points 1 year ago

More than that.

He's dispelling the myth of the billionaire businessman. He could show up quite a lot in all sorts of history books

[–] [email protected] 4 points 1 year ago

Bully much?

[–] [email protected] 4 points 1 year ago (4 children)

Controversial idea but maybe federated servers should think of some way of delivering federated advertising. Some way to fund the model in a fair and equitable way while draw away funding that goes into Twitter or other social media platforms. Doesn't stop people blocking it of course.

[–] [email protected] 6 points 1 year ago* (last edited 1 year ago)

beehaw has donations and releases regular reports of how its being spent, I think that model is pretty good. from what ive seen they always get more than enough needed.

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[–] [email protected] 4 points 1 year ago

Wait, didn't the gold check marked brands have to pay exorbitant fees for the checkmark? Is that counting towards the $1000 per month or is that deal being replaced with this new one?

[–] [email protected] 4 points 1 year ago

Enshittification continues….

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