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You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
"Feel like you own it NOW"
"...for NOW"
🥸 well you see, you own a digital license to watch the movie so long as we have it available, have you read our terms of agreement--
Agreed that this is scummy marketing, though. The only real way to own media (legally) anymore is through physical copies, and even then maybe there's some provision that makes a DVD illegal due to license shenanigans... but no cop's gonna bust down your door for owning an illegal DVD of Aquaman.
How can they get away with lying like this?
The own* the people who decide what they can get away with.
*as in actually own, not their single-instance redefinition of "own" where it means 'definitely do not own'
Why would they endanger the ability to sell the same movie dozens of times over?