Game Boy Advance Video was a format for putting full color, full-motion videos onto Game Boy Advance ROM cartridges. These videos were playable using the Game Boy Advance system's screen and sound hardware. They were all published by Majesco Entertainment, except for the Pokémon Game Boy Advance Video cartridges which were published by Nintendo. Most cartridges were developed by DC Studios, Inc.,[1] except for the few labelled "Movie Pak" which were developed by 4Kids Entertainment's subsidiary 4Kids Technology, Inc.[2] The video cartridges are colored white for easy identification and are sold as Game Boy Advance Video Paks. The Game Boy Advance Video game paks offer the same 240×160 resolution as standard Game Boy Advance games, except for the Shrek and Shark Tale pack, which is at 112p.[3]