Technology

58919 readers

3578 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

1355

Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 7 months ago by [email protected] to c/[email protected]

222 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 57 points 7 months ago* (last edited 7 months ago) (1 children)

One of the smarter ad analysts I knew likened ad spaces to ecosystems, where a bunch of companies come in with crap ads that aren't related to what people are actually in market for or are misleading, and act as polluters which turn people off from green pastures.

As an example, when mobile browsing was first getting off the ground CTR for mobile banner ads was 15%.

Reddit's metrics are about to go to shit.

[–] [email protected] 14 points 7 months ago (1 children)

15 percent for banner ads is actually pretty good.

[–] [email protected] 24 points 7 months ago (1 children)

Yeah. That's why OP mentioned it.

But his point is that that number has gone down to shit because later the banner ads became shit.

[–] [email protected] 5 points 7 months ago (1 children)

If the ads weren't terrible, people would not have invented and popularised the ad-blocker.

[–] [email protected] 1 points 7 months ago

We're not disagreeing here.