this post was submitted on 14 Mar 2024
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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)
submitted 7 months ago by [email protected] to c/[email protected]
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[โ€“] [email protected] 14 points 7 months ago (1 children)

It's just 28% more than the CTR of the other ad methods. It isn't necessarily 4ish times. Let's say before they were getting 100 clicks per ad with the old format. With the new format they're getting 100*1.28=128 clicks.

[โ€“] [email protected] 3 points 7 months ago

Yes, I was wrong, thank you for correcting me!