this post was submitted on 11 Jul 2023
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Not really the case in most of the EU.
It doesn't count obviously if it's a misplaced item and the price is clearly labelled for another item. However, if a store leaves discount stickers on some product late, or mislabels some price, they are obligated to sell at that price. There is caveat that it only works if the price is believable, but I managed to get a ton of shrimp that just arrived at a Lidl 90% off one time. Family was eating shrimp for weeks.
Where in the EU would that be the case?
AFAIK a legally binding contract only happens once you actually exchange money for a product. That should be true pretty much all over the world as long as there's actual laws/customs regulating this process.
Any prices/offers or whatever else you might see in or around a store are in no way legally binding no matter how believable the prices are.
Otherwise anyone can just run around with a 10/20/50% off sticker and force any store to sell them whatever they want for much cheaper.
At least in Germany that's the case.
Every contract is legally binding in Germany, even verbal contracts or in this case price tags (to some degree). Obviously other laws may invalidate them and verbally is hard to prove. For example if you advertise onetime off prices for a week to lure people in the store you have to have a reasonable amount of these items to be available through the week, otherwise people are eligible to get the offer or compensation.
Adding your own sticker would probably be fraud and easy to prove for the store (not matching sticker, no plans to reduce prices, ...).
This seems to be contrary to what I can find. A price tag is not a contract but an "invitatio ad offerendum" so an invitation for the customer to make an offer at the checkout. Then a contract is created when the cashier accepts this price after scanning it and matching it with the price in their system. Therefore it's not the price tag that counts but the price in the cash register. I could be wrong or the law has changed in the last 1-2 years, but I found this information here (sorry they are all in german):
https://www.mdr.de/ratgeber/recht/preisbindung-supermarkt-regal-kasse-100.html
https://www.test.de/Verbraucherrecht-Regal-oder-Kasse-welcher-Preis-gilt-5115345-0/
https://www.verbraucherzentrale-niedersachsen.de/themen/kaufen-reklamieren/regal-kasse-welcher-preis-gilt
Yeah you're right, looks like I've mixed up something.