alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy's”
this post was submitted on 28 Feb 2024
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I actually like Wendy's, but if they implement this at my local store I'm boycotting. The cost for you to make the food per item doesn't fucking change if there's 1 person in line or 100, just the wait time. It's pure profiteering.
I mean, I don’t think the entire concept is flawed. I want to wait and see what it actually means - especially if it’s cheaper to grab food outside of surge hours.
I understand it likely won’t be, but I won’t damn them until we have more information.
you really don't understand how corporations work, do you.
It’s not impossible.
It’s not probable, but why not wait to damn them?
I say why wait
Even if it started out that way, where "surge" pricing is current pricing and "off-surge" pricing is cheaper, leading to consumers paying less overall, it won't stay that way. It would only be that way to prime consumers mentally to accept that dynamic pricing. After which they'll slowly increase prices, 10 cents or whatever every month. Soon enough it'll cost more and the corporation can brag about how it increased profits again this quarter. Remember publicly traded companies are legally obligated to maximize profit - the only time they aren't doing so is when they're burning money to prime consumers to accept bullshit or building a captive base, in order to eventually maximize profits.
Because in the last 5,000 price hikes there has never been a decrease in pricing. There's a bit of a trend. Corps are always guilty until proven innocent. Hint: they're never innocent.
because there's no need to wait, corporations are predictable... it does not matter how much they say they care about quality or the consumer. they will fuck over every single person on the planet at a moment's notice if it means 0.15% additional profit.