Technology

57432 readers

3692 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

142

Here's why the $3,500 Apple Vision Pro headset is so expensive (www.cnbc.com)

submitted 5 months ago* (last edited 5 months ago) by [email protected] to c/[email protected]

90 comments fedilink hide all child comments

The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

you are viewing a single comment's thread
view the rest of the comments

[–] fartsparkles 9 points 5 months ago (1 children)

Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.

I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.

[–] [email protected] 4 points 5 months ago

It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand