this post was submitted on 25 Feb 2024
68 points (83.3% liked)
Electric Vehicles
3046 readers
86 users here now
A community for the sharing of links, news, and discussion related to Electric Vehicles.
Rules
- No bigotry - including racism, sexism, ableism, homophobia, transphobia, or xenophobia.
- Be respectful, especially when disagreeing. Everyone should feel welcome here.
- No self-promotion
- No irrelevant content. All posts must be relevant and related to plug-in electric vehicles — BEVs or PHEVs.
- No trolling
- Policy, not politics. Submissions and comments about effective policymaking are allowed and encouraged in the community, however conversations and submissions about parties, politicians, and those devolving into general tribalism will be removed.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
There's a saying that a business can't disrupt itself. Legacy automakers are stuck in a cycle of continuing to improve their existing untouchable business lines and everything internally is oriented towards seeing continuous improvement without huge risk.
At some point customers are starting to think... I just need to get in my car and go somewhere. Does that really need to cost $58,000 base?
If some executive at Ford said hey let's make a car that costs $12,000 he'd be tossed out the boardroom window. Ford doesn't make money off cars like that.
As a newcomer BYD has a lot less to lose, so is better positioned to disrupt the whole industry. They don't have incumbent lines of product to defend. So they can show up with alien technology or price points that just wouldn't be interesting to a legacy.
I'm sure the people who work at BYD think of themselves as high tech innovators and wouldn't even want to go work for a legacy given the choice.
It may or may not work... We'll see. It's certainly starting to look like Tesla is falling behind.