this post was submitted on 14 Feb 2024
323 points (96.5% liked)
Technology
57453 readers
5333 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Sorry I don't have any great sources on this. It's rather speculation because how could you research this scientifically? Even if you could, an experiment like that would actually be unethical! And who would fund this, there is no way to talk in mainstream about advertising without running against massive financial interests. There are some search results but most of those articles look like mental garbage.
My guess is that because we're constantly being told what to consume our minds work quite differently from what they would without advertising.
Our minds constantly have to resist intrusive advertising and psychological manipulation which means we constantly have to switch between and adversarial mindset and whatever content we were watching / reading. Or we become obedient and just "let the advertising wash through us". And advertising constantly has to find new ways to activate our emotions.
Just as massive is the effect on content produced, there is a "natural selection" that any content that helps sell advertisement is more successful on the market. It's not just that you can't piss off your advertiser but that generally you want the consumer to be in a certain mood - or that content producers who do this naturally are more successful and grow.
Then there are privacy concerns which reduce humans to machines and creates a powerful system that can and is abused for political control (public relations).
How can any of that not have massive societal impacts, since it's being done on a massive scale and is near ubiquitous? How can anyone assume these effects are not incredibly bad?
You could have a country banning advertising that has a kind of "content tax" that is funded publicly and administered independent from the government through separate elections. And that has strict mandates and distributes the money to news papers, websites, movies and video creators dependent on views - similar to music rights agencies. But none of this is even talked about. We've completely lost the ability to even think seriously about how to improve our society. I believe in large part this is due to advertising.
PS: There is a film called "Branded (2012)" about the "horrors of advertising".
I stopped quoting because you made many good points. I imagine we could find some supporting material for this basic idea. It seems like a safe idea to say people adapt to the environment they are in, including our thinking patterns based on what we take in and feed our minds (books, media, streaming, conversation, etc).
I wouldn't be eager for a new tax, but the creative problem solving and imagining new ways to do things is good.
Also, thanks for the movie mention.
i have an idea. let people buy the books and magazines. the ones people want to read are successful. others oh well. i'm a genius!
also: you have a good point about our minds working differently.