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The White House wants to 'cryptographically verify' videos of Joe Biden so viewers don't mistake them for AI deepfakes
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
The President's job isn't really to be an expert on everything, the job is more about being able to hire people who are experts.
If this was coupled with a regulation requiring social media companies to do the verification and indicate that the content is verified then most people wouldn't need to do the work to verify content (because we know they won't).
It obviously wouldn't solve every problem with deepfakes, but at least it couldn't be content claiming to be from CNN or whoever. And yes someone editing content from trusted sources would make that content no longer trusted, but that's actually a good thing. You can edit videos to make someone look bad, you can slow it down to make a person look drunk, etc. This kind of content should not considered trusted either.
Someone doing a reaction video going over news content or whatever could have their stuff be considered trusted, but it would be indicated as being content from the person that produced the reaction video not as content coming from the original news source. So if you see a "news" video that has it's verified source as "xXX_FlatEarthIsReal420_69_XXx" rather than CNN, AP News, NY Times, etc, you kinda know what's up.