this post was submitted on 11 Jun 2023
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As someone in the advertising industry - they most likely will just recover the revenue when people flock back after the black out. The only way they truly lose ad revenue is if people leave for a very extended amount of time. Basically - they'll have *lower *impressions (not zero, because people are still there today) in the next few days but they will recover, and it'll be seen as a "dip" but not a loss.
Even if we forget about advertising, 48 hours is just not enough to achieve anything and might actually be worse than no blackout at all if people want to see change. Louis Rossmann made some great points about that in his latest video: https://www.youtube.com/watch?v=U06rCBIKM5M
I think subs will go dark longer than 48 hours, or at least I hope so.
I'm sure that lots of moderators want to protest until third party apps are saved, but at the same time they like too much their subreddit's community to risk it to be banned/to risk their place as mods.