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I agree with you. They also misjudged their target market considerably. They seemed to think it would have a lot of commercial and industrial applications and they wouldn't need the consumer market. I agree that there are tons of industrial and commercial areas that would benefit from AR, but those types of companies are usually pretty resistant to change, and even more resistant to spending money on experimental technology. It'll eventually happen, but they were very early to the market, kind of like Google was with the Glass.