this post was submitted on 05 Feb 2024
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is this true (lemmy.world)
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[–] brbposting 3 points 6 months ago

Probably paid off influencers.

Without having seen the videos, my thin-slice reaction is influencers using Apple as a kind of keyword stuff.

Super-exclusive product at extremely high price point with enough interest to get searches/upvotes/likes. Ripe for influencers to get views for themselves, the publicity for Apple being a happy secondary effect.