this post was submitted on 29 Jan 2024
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Closely followed by EEE - Embrace, Extend, Extinguish. While not a single word, it dovetails nicely with enshittification.
And, just like enshittification, the term is being thrown about with such wild abandon that it barely means anything any more. Most of the time it seems to me that "Embrace, Extend, Extinguish!" Translates to "thing I like got popular and now may be used by thing I don't like."
They've enshittified EEE!
You're talking micro about something that is macro. This isn't rueing your fav indie band breaking into mainstream and now Karen at the front desk is using her new favorite band to try and bond with you.
EEE is a predatory business tactic used to assimilate and digest potential rivals instead of actually competing thru products. It's anti-consumer monopoly shit, a siren's song.
That's what EEE used to mean, sure. Now it also means "a company I don't like is using a protocol that I do like." That dilution of the original meaning is unfortunate, IMO.