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Lenovo bets its Motorola smartphone brand will be the third-biggest globally in 3 years (www.cnbc.com)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] 16 points 7 months ago (1 children)

TLDR: They think they'll convert a large enough portion of the premium market (in specific geographic markets) that it'll put them into the top three.

Zielinski said most of the users for the Razr smartphone have converted from using a device that is “not Android based.”

Part of the growth strategy revolves around the premium segment of the market, in which Apple and Samsung dominate.

“We’re going to place as many bets as we can because we think the growth of the Indian population is fantastic, and they’re wonderful people.”

[–] emergencyfood 1 points 7 months ago

This might work. Xiaomi used to lead the Indian market around 2015-20, but in the last 2-3 years their phones haven't improved significantly. And Moto is doing the same thing Xiaomi did before, releasing phones with good specs at low prices. The big drawback with their phones compared to Xiaomi is the weak SoC (and for power users the lack of official support for custom ROMs).