this post was submitted on 14 Jan 2024
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It's not being "dumb enough", it's an addiction in the sense that scrolling through, liking posts and posting things gives people a Dopamine high. It's really no different than a gambling or shopping addiction.
The site was designed that way. It took hints from the instant gratification that people got from grinding in World of Warcraft and the feeling of being important that MySpace gave everyone. Facebook is nothing but a virtual Skinner Box at this point.