this post was submitted on 19 Dec 2023
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Well, there existed phones that were kind of what smartphones became. Blackberries and Palms get a lot of the attention as they were what executives used, but there were also PocketPC devices that were usually white label manufactured HTC devices that were branded after carriers or some other company like HP. They generally were much larger screened devices with a few buttons at the bottom. They were resistive touchscreens so using your fingers was pretty meh for responsiveness, and the UI was just not designed in a way that was pleasant to navigate. Picture a shrunk down desktop interface. I'd say the UI was the biggest shakeup that they did in the product category, followed by steadily raising the bar for hardware in a space that often would have cheap plastic components. Don't get me wrong, I think too much glass and aluminum is actually poorer than something like kevlar especially for dents and dings, but it doesn't look nearly as sexy.
I'd say the biggest shakeup was the features Jobs pushed hard in the keynote.
It was an iPod. Everyone (who could afford one) owned an iPod and it sucked having two gadgets in their pocket all day and keeping two gadgets charged. That was the feature that made the iPhone a "must have" product. Combining your phone and music device was a massive improvement and an obvious one even if you weren't sure about the other stuff. Other phones could play music by then, but they were all still really terrible. I could only fit a single album on my Symbian phone and it took hours of stuffing around and reading manuals and installing buggy software to figure out how to load MP3s onto the device. Yuck.
It was able to browse the internet. The real, full internet. Everyone working a desk job was used to doing that all day every day, but now it was possible to do it away from your desk. That was a huge deal and I think by far the most meaningful feature of the iPhone... except it was a product nobody had ever used before, so it couldn't be the only headline feature.