this post was submitted on 18 Dec 2023
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Completely true. I was more responding to the idea that you can’t trademark a color. The general idea as I’ve always heard in in court evaluations is whether the potential violation would cause consumer confusion.
Some companies are both quite aggressive and sometimes successful in trademark disputes even in less-related industries, of course. A certain fruit company and a Scottish fast food company come to mind. While not colors, those are examples of companies whose trademarks are granted within an industry but whose defenses have significantly exceeded it.
I’m pretty sure the Tiffany legal team doesn’t have a budget that exceeds that of some F500 companies though…