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A place to politely discuss the tools, technique and culture of photography.

This is not a good place to simply share cool photos/videos or promote your own work and projects, but rather a place to discuss photography as an art and post things that would be of interest to other photographers.

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How to eliminate shadow in e-commerce photography? (alien.top)

submitted 11 months ago by [email protected] to c/[email protected]

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As you can see there is a shadow in the lower part, i want the background to be clear but not extremely white, like the reference photo from H&M
https://imgur.com/a/ns04887

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[–] [email protected] 1 points 11 months ago

It looks like you're shooting on paper and they're shooting on a cyc wall, for one. Which means their surface is already more reflective.

They've also got way more light going on all around. They're probably exposing for the white cyc wall, while you're exposing for the gray background.

His face still casts shadows, so there's definitely alot of overhead lighting being used, which would hit the ground, eliminating shadows on a reflective white surface.

It's possible they messed with exposure in post, to get rid of ground shadows.