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'GPUs still rule' asserts graphics guru Raja Koduri in response to custom AI silicon advocate
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RDNA1 and 2 were pretty successful. Vega was very successful in APUs, just didn't scale well for gaming, but was still successful for data center. You can't hit them all, especially when you have a fraction of the budget that your competition has.
Also, he ran graphic divisions, not a Walmart. People don't fail upwards in these industries at these levels. When they fail upwards working in some other industries, they fail to middle management. Somewhere you're not in the spotlight, and out of the public's eye, but don't get to make final decisions. Somewhere to push you out of the way. Leading one of less than a handful graphics divisions in the world is not where you land.
AMD's dGPU marketshare has been doing terribly these last few years. Clearly they weren't successful enough.
Compared to what? Intel?
AMD's marketshare in the datacenter is pretty darn negligible.
Why do you think it's any different? There are plenty of high profile examples even at the CEO level?
The fact is that every notable initiative Raja's been a part of for the past decade-ish has been a failure vs original targets. At a certain point, one has to acknowledge a common factor.
If anything RDNA3 could be considered a failure