this post was submitted on 15 Nov 2023
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Just wondering,what AMD would need to do..to at least MATCH nvidias offering in A.I/dlss/Ray tracing tech

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[–] [email protected] 1 points 11 months ago (8 children)

Nvidia is nearly 10x the size of AMD, and more focused on GPUs. That's a lot of R&D, and if they keep outselling AMD 10:1 in GPUs that's a big amortized development cost advantage.

That's a big hill to climb, and (unlike Intel) they don't seem to be sitting on their thumbs.

[–] [email protected] 1 points 11 months ago (3 children)

Nvidia and AMD have nearly the same number of employees. Using market cap as the comparison in this context seems rather silly.

[–] [email protected] 1 points 11 months ago (1 children)

That's where the focus comes in - AMD have CPUs, FPGAs, networking, consoles etc. all split between "About the same number of engineers". Nvidia have GPUs, and a bit of Tegra SoCs on the side?

And having more money means you can pay other people to do stuff, be it contractors (so not in the "employee count", or other companies like getting first dibs at TSMC. Though it seems Apple are the ones paying for #1 there right now. Nvidia outspend AMD in R&D in total even then. If they wanted to (and not get slapped down by antitrust laws pretty quickly) they could probably sell GPUs at a loss and just starve out AMD - hell people here will likely celebrate that as they'll get cheaper GPUs from those loss leaders and miss the long-term ramifications.

And the moat is bigger than just internal engineering - if you're a gamedev and you can choose a technique that works better on NVidia, or one that works better on AMD, you'll choose the 90% of your market every time.

When Microsoft are asking around for things to do in the next generation directX, who do you think they'll listen to more?

[–] [email protected] 1 points 11 months ago

networking

Worth noting that Nvidia's latest AI push is very dependent on super high end in house networking.

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