this post was submitted on 10 Nov 2023
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I’m a small business owner, and I notice a lot of online entrepreneur-ish businesspeople recommending that everyone start a podcast for marketing purposes. The idea is that you get people to listen, then you get them onto your email list, then you can sell to them. It’s a low cost (but high effort) marketing funnel for people starting out.
The result is that now, every idiot who wants to “coach” people online, or sell an online class, has a miserable podcast. I’m sure the raw podcast #s reflect a lot of 8-episode abandoned shows because Becky couldn’t sell her online hair styling course and quit.