this post was submitted on 04 Nov 2023
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but i saw another article saying that adblocker usage dropped by like ... meh i dunno 80% or some awful figure that I didn't want to believe.
i'd rather live in the version of the world where this one is true, that nobody is installing adblockers, but i know better (sometimes) than to simply succumb to confirmation bias...
if youtube were smart though, it'd make ads less shitty, intrusive, and obnoxious.
If you read the article (or the comments), you'd know the title is misleading. People are uninstalling ad blockers because they're installing better ones.
ahhhhh there it is.
so the other article was akin to youtube celebrating that the car that ran them over stopped, without acknowledging that it only did so to shift into reverse and back over them again. heh.
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I saw that one from Wired but didn't post it because the body itself referenced increased installations of some adblockers. The title seemed like a strange conclusion to draw from it all.
I commented elsewhere, but the headline was referencing an 80% rise in uninstalls during the month, but the article itself revealed that there was a matching rise in installs during that same month. In other words it was people uninstalling their old adblockers and installing a new one, cycling through them to find one that worked.