AMD

Here's where things get fuzzy, for i think a lot of consumers who are into competitive gaming. The games i play, I will never use dlss, fsr, xess. These techs, especially the new ones dlss3 and fsr3 add huge amounts of latencey to the game. Just by concept, it's impossible not to add latencey with dlss3 because software has to wait on two frames to generate a third ai frame. This still results in more frames, but it adds latencey. I almost exclusively play competitive games, and that latencey is a big no no. I also want high frames so things like rt dont really matter to me. In this regard, amd is a very compelling choice because it gets almost identical performance at chepaer costs for what i use it for. Nvidia reflex is the only software that is potentially swaying for me personally, but fps limts under your monitor refresh rate while usi g gsync/freesync have the same effect. So while i am a fraction of the gpu market, there is a market where dlss and fsr is not the future for its games.