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Gen Z is turned off by onscreen sex, wants no-mance over romance, a new study finds
(www.latimes.com)
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I'm gonna just say that the people who choose not to make sex a part of their lives don't matter here. They're insignificant and irrelevant.
Advertising drives Media. They're not making art for each unique demographic to appreciate here, they're trying to get maximum eyeballs on the 42 minutes they are in control of so they can make the most money from the other 18.
Sex sells. It really is simple as that. Gen X, while more diverse in their sexuality, is still predominantly heterosexual couple dominant and that's what television is going to continue to show them.
We'll start seeing more alternative lifestyles shown as side pieces, and there's going to be a show here or there with a lead character that's not out of the book but will and grace was twenty years ago and you're still not seeing a proliferation of gay centric shows replacing traditional family centered ones because even the most liberal among us are still going to gravitate towards what they're most comfortable with.