this post was submitted on 26 Oct 2023
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Cybersecurity
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Yeah, much of the web is nearly unusable without adblockers; especially on mobile. I don't quite understand why. You'd think it would be both harmful to the site and the advertisers. I.e. the site would recieve less returning users, and advertisers would recieve many low value impressions or accidental clicks (which I think they pay for).
Now that I'm thinking about it, it's probably because most traffic now comes from search engines and other kinds of aggregaters/recommendation engines instead of people purposely returning to sites. Search engines also run ad networks that charge companies on an impression/click basis. So, search engines actually have an incentive to promote shitty ad-filled sites. Still doesn't explain why companies use ad networks that allow this behavior. Also doesn't explain why search engines that don't run these ad networks often return the same results.