this post was submitted on 24 Oct 2023
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207
‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue (variety.com)
submitted 1 year ago by [email protected] to c/[email protected]
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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[–] [email protected] 13 points 1 year ago

That's a reasonable compromise, but it's actually in direct conflict with the ad-sales team's goals because they want to verify to advertisers that you are actually watching. Which means it's unlikely to happen.