this post was submitted on 17 Oct 2023
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Ford lays off 700 who were building electric version of F-150 | CNN Business::Ford is laying off about 700 workers who build the F-150 Lightning, the electric version of its best-selling pickup truck, and unlike other recent layoffs this one has nothing to do with the ongoing strike by the United Auto Workers union.

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[–] AlecSadler 136 points 10 months ago (25 children)

Wow. I mean, correct me if I'm wrong, but I feel like Ford's future is going to be a struggle.

You can't simultaneously be late to a growing market, back out of a growing market, and refuse to invest in a growing market and hope to succeed...can you?

[–] [email protected] 56 points 10 months ago (4 children)

I mean, correct me if I'm wrong, but I feel like Ford's future is going to be a struggle.

They completely killed making any cars smaller then Trucks or SUV's in North America and I really hope it comes back to fuck them.

I'm not crying that they won't make Ford Focuses anymore or whatever, but pretty much only people left to buy affordable, small cars from anymore is the Japanese and Koreans.

Good riddance to Ford. They long outlived their usefulness.

[–] [email protected] 17 points 10 months ago (2 children)

but pretty much only people left to buy affordable, small cars from anymore is the Japanese and Koreans.

A big reason for that was that American car makers never figured out how to make decent small cars and were getting murdered by their Japanese and Korean competition.

[–] [email protected] 2 points 10 months ago

No its because they have less safety and ecological regulations on trucks, as SUVs use truck platforms they no longer have to abide by the same set of regulations and production becomes cheaper. It's always been motivated by profit....

[–] [email protected] 5 points 10 months ago* (last edited 10 months ago) (1 children)

You should blame the EPA for that as well. Their policies incentivize the making of large ass trucks. So the US car manufacturers push them and abandon small cars.

[–] [email protected] 4 points 10 months ago

Trucks had regulations for a purpose as they were deemed a utility vehicle for doing a certain set of jobs. Capitalism seeking profit noticed if they can have consumers like SUVs they can use the same regulations as trucks to save cost and increase profit. This is not an uncommon tactic in Capitalism and we have no laws saying it's illegal, you would need congress to give the EPA the ability to go after car companies skirting regulations by manipulating public perceptions to favor suvs and considering how in bed congress is with these big companies that's never gonna happen in the current political landscape we have, not to mention how do you prove that in court. The problem is we as a people have stopped getting involved and slowly watched as are rights writhered away all because we got seduced by convience.

[–] [email protected] 1 points 10 months ago

All the domestic manufacturers had to cut their losses on

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