this post was submitted on 11 Jun 2023
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This seems quite similar to Segment’s offering. Matomo (formerly Piwik) have a self hosted tag management system that could be slightly closer to Google Tag Manager configuration for anyone who is looking for a like for like replacement.
They also have a mature and self hosted analytics package too.
Yes, RudderStack has all Segment fratures and a good replacement of the same. I never knew if Matomo has GTM functionality, I thought it is more like Google Analytics.
Yeah exactly that 👍 It's a self hosted web analytics platform but also has Tag Management available via a first party plugin. It is very comparable to GTM and if you have some frontend JavaScript knowledge it has everything you'd reasonably need I think.