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Deepfake celebrities begin shilling products on social media, causing alarm (arstechnica.com)

submitted 10 months ago by [email protected] to c/[email protected]

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Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.

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[–] [email protected] 1 points 10 months ago (2 children)

What if someone tries to impersonate someone with a high reputation such as a professional or a politician?

[–] [email protected] 7 points 10 months ago

I'm not saying deepfakes aren't a problem, they're extremely worrisome for the future trustworthiness of any visual media, just that people shouldn't listen to celebrities.

[–] [email protected] 2 points 10 months ago (1 children)

People can already do that with written media, and we have ways to deal with that.

[–] [email protected] 1 points 10 months ago

There are ways, but whether or not they are effective enough remains open for debate. During the pandemic misinformation reigned supreme, setting millions of people back in the process. Adding deepfakes to the mix is not going to make things better.