this post was submitted on 04 Oct 2023
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510
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by [email protected] to c/[email protected]
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] akilou 11 points 1 year ago (3 children)

Can Mr Beast sue til tok over this?

[–] [email protected] 6 points 1 year ago (1 children)

No, can only DMCA takedowns.

If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort.

[–] [email protected] 1 points 1 year ago

However I think he already said he doesn't care

[–] [email protected] 1 points 1 year ago

No, Section 230 protects TikTok as a platform. He would have to sue the ad creator.

[–] [email protected] 1 points 1 year ago

Section 230 will absolutely reign here.