this post was submitted on 02 Oct 2023
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Societal pressure is all people have to influence others. Advertising, campaign ads, friends and family, etc. The ballot box is private so people can't coerce you or punish you which is good.
But we should absolutely be telling our friends, family, and neighbors how we feel about their political choices if they talk about them. That's what society is for.
This ad is taking the protections the secret ballot gives and implies you should lie to others. Which is great if you're afraid of violence. But if you're doing it because your ashamed of your vote, perhaps you should consider why you're ashamed.
Probably because they will never talk to the representative after the election is over. Imagine going to all the trouble of hiring someone to work for you and then not speaking to them again – all while getting angry at them for afar when they fail to do the job the way you want it done because they can't read your mind. You'd be embarrassed that you took the time to hire someone too.