this post was submitted on 18 Sep 2023
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The conventional wisdow is that in time of economic turmoil, companies should lower their profit margins and weather out the storm.
However, in today's capitalism, this is not not acceptable. Shareholders demand ever increasing profits and anything short of that is considered a failure. If you don't keep your margin, you are to be scolded and discarded.
Now, the loans that many of the companies have cost a lot more money than 2 years ago. So the enshittification is used to enable the continued growth to keep the profits growings.