this post was submitted on 18 Sep 2023
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Unity (led by an ex-EA CEO to give you an idea where this is headed) decided to change their pricing model to charging $0.20 per install (if you’re over $200K revenue and 200K installs) – they haven’t clarified how they’re planning on tracking install numbers (ie. can someone use a VM to tank a competitor?) – then someone pointed out they quietly changed their TOS back in April to “allow” this to go through – and apparently they’ve sent out letters saying they’ll wave the install fee if you use their own IronSource ad system instead of the AppLovin ad system – needless to say, devs are panicking, Godot is seeing a huge influx, and Unity has maintained radio silence all weekend … Monday should be “interesting” …
To put some perspective on that. If you make $200,000 in sales, $60,000 is paid to the digital store.
Out of your remaining $140,000 if half of your 200k users reinstall your game then that's another 100k x $0.20 = $20,000 out of your pocket.
And you can still get billed for future reinstalls.
Say an indie game with decent polish can easily get to 3 development years worth of effort, that leaves the developers with the equivalent of $40,000 each.
You missed their latest response a few hours ago
https://twitter.com/unity/status/1703547752205218265
Hey, no worries, Unity, we weren't confused at all.
Does this apply to software that was made before the terms change?