this post was submitted on 09 Jul 2023
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I think they rested on their laurels for too long - the hybrids were so good, but they ran down that technology too far. Now they have to either do research into something else, which they're behind on, or keep pushing and hope for a breakthrough.
Oh absolutely. Luckily for them, they have vast, vast resources which they can use to catch up, but that doesn't happen overnight. The rest of the Japanese carmakers are in worse shape. Except for Nissan which jumped into EVs early on, but they never leverages their early tech.