this post was submitted on 29 Aug 2023
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They are rolling this out in stages to users worldwide, It happened to me 3 weeks ago, on Brave, Firefox, and on Chrome. I had to junk Brave, update firefox, flush out my extensions (remove them) and reinstall, and now I run 6 different ad blocking and tracking extensions and its back working again. You should also know that Adblocker Ultimate are also involved and working on blocking their extension from working so they can sell premium app, which is now an app that runs on your computer, not an extension anymore.
This is quite concerning. Hopefully the adblocker extension devs are able to bypass this. I expect a cat and mouse game eventually.
It will be a cat and mouse game, which YouTube will loose in the long run. Don't remember the name, but there is a very clever solution: They download all the ads so YT thinks you are watching. However, ads are never shown to you. This is extremely hard to detect and it muddies the data collection of Google since you watch and click everything.
IMO: This is a net loss for YT/Google. Their collection of data looses value. And advertisers wont be willing to pay the same amount for clicks, since a registered click is not necessary someone who watched and the targetting got worse...
AdNauseam is a browser extension that uses the same idea to obfuscate tracking. I never used it myself, but it seems like a good alternative to blocking ads.