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Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.
(www.theatlantic.com)
This is a most excellent place for technology news and articles.
I mostly do it because I've worked in jobs where my locations were graded on such ratings, and anything less than a 5 was unacceptable. So entering junk 5/5 ratings is my small protest against that without messing up someone's job in the process.
Same here. People don’t realize the real world impact reviews have on people that can’t change what needs to be fixed. 5 star reviews with negative wording doesn’t screw up someone’s livelihood while still getting the point across.