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Up untill a week ago Nofrills carried these "three packs" of salmon for $10. Now the same pack contains two for the same $10. I thought it felt light when I bought it yesterday.
This comes to about $0.02 increase per gram, and a $1.10 price increase overall. Or a 11% increase in price overall. Meanwhile inflation is at 6-7%?
I'm totally with you that shrinkflation is an issue.
But these nofrills packages are intentionally priced at an even value like $10. to the point that the price is written directly on the package not an in store label that they can update. I get things like chicken and sausage patties like this too. So instead of putting in 3 and updating the price to $15 or whatever they just take one out.
Additionally fish is not a staple good, generally fish is sold at "market price" because it's affected by populations and seasons and prices for fish vary significantly through the years because of this.
But again I agree and the best thing to do is pay attention and not buy things that you don't think are worth.
They also print the weight and number of pieces on the package, which they had to update. Since the packaging is otherwise identical, shoppers will buy it without reading the weight of number of pieces because it looks exactly like the old package.
Obviously, No Frills wanted to keep the price at $10, so they reduced the amount of fish in the package. That's shrinkflation. If the goal were to keep customers informed of the change, they would have made more noticeable change to the package.