this post was submitted on 22 Aug 2023
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I love how these logos often still reflect the initial small scale business, a Yamaha motorbike still features a trio of tuning forks for music. A Mitsubishi... anything.... has the three propellor blades of a Zero fighter plane. I made that second one up but apparently it's three Oak Leaves or Water Caltrops, a simple and enduring symbol.
Mitsubishi literally means “three diamonds”
I was going to point out the BMW Propeller but apparently it's a myth from 1929 and now my day is ruined.
Well, at least we are partners in 20th century logo disappointment.
They did make engines for planes though right? bavarian motor works.
Yeah but that's not the origin of the logo, which is just the stylized coat of arms of Bavaria. Then in 1929, 12 years after creating the logo, they ran an add that showed it over a propeller, and never really did anything to dispel the myth that that is the origin of the logo, since it's a much better story than "IDK we're bavarian I suppose".
Plot twist: Mitsubishi is secretly controlled by the Bavarians