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Oil companies are hiring TikTok influencers to court young people
(www.washingtonpost.com)
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this post was submitted on 18 Aug 2023
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2 main reasons
fair play laws required 1 anti smoking PSA to be aired for every ~3 smoking advertisements. This was causing the first downturn in the amount of smokers for pretty much the first time
it made it basically impossible for any new tobacco companies to take any marketshare from the established brands