this post was submitted on 14 Aug 2023
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If people buy it anyway at the full price, then the game publisher will correctly deduce that it indeed worth at least that much money for enough people (otherwise those people would not part ways with that much money to get it) to get that game as soon as it comes out.
In Economics, perfect pricing (which is not yet possible but, damn, they're really trying hard) from the point of view of a seller (i.e. for maximum profits) is when they get exactly as much money from each individual as that person is willing to pay for it, so the "ideal" world for them would be individually-tailored prices going as high as it could possibly go for each person whilst still managing to sell to that person.
As they can't as of yet sell at different prices to each and every individual, they've gone as far as they can (regional pricing, different prices in different stores with different audiences and, maybe more importantly, time-from-publishing pricing) and then push prices up and up slowly whilst checking if in total the price increase has yielded more money or not (they have no issue with loosing customers due to higher prices if in total they still make more money at the price point than at a lower price point).
IMHO, in the face of this, the easist and best reaction for somebody who wants the game but does not think it's worth $70, is to wait until the price falls down to how much they're willing to pay for it (even better, let it fall some more and buy a couple more games with the savings). In fact if enough people do it the price will fall much faster as the publisher's sales data analysis will signal to them that they've put the game at too high a price point and they'll lower it trying to pick up the "money left on the table" from those who are interested but not at that price point before those people lose interest.
Jokes on them, my limit is wildly low compared to this. Most sports games are worth 20 bucks max at this point, the main content is just reskinned gameplay with updated stats and an unnecessary twist on controls. Its DLC.
Wow. Please tell me more about this capitalistic wizardry. This comment just wasn't quite excessively detailed enough.
So you just had to write what in your eyes is "obvious" for everybody as a comment, which hence is redundant, about how some other comment is "redundant and obvious"...
Oh, the irony!!!
According to economics, you're not as smart as you think.