this post was submitted on 12 Aug 2023
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That’s my go-to technique. But I would prefer that Lifehacker was not publicizing it.
I'm sure most are already aware of it, but to get around it they'd have to lock part of the article behind a "load more" button that requires JS (or even just auto-load it via JS without a button), which I have seen some do.
There must be a reason it's not done universally though. Maybe because it'd break archives? Not sure
My assumption is that they want the content to load initially so search engines can index it.
From my observation the “load more” type of wall is more prevalent for scientific journals than the typical news sites. Not sure why.