I love it! In a world that's geared towards constantly bombarding us with stuff we don't want anything to do with, this is the most Studion Gibli thing I can think of. This anti-promotion is the best kind of promotion and perfectly encapsulates the kind of social critique Miyazaki is so well known for. All while being a publicity stunt in itself, he manages to hold up this mirror to the landscape of modern advertising by deciding to not even pick up the figurative mirror in the first place. You just gotta love this man sometimes. I can't wait to watch this movie.