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Canada’s inflation rate is plummeting, so why are grocery prices still so expensive?
(www.ctvnews.ca)
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I think your comparison of your industry to the grocery industry likely isn't particularly akin, the grocery industry is much more...peculiar, or at least idiosyncratic than most, which is illustrated by the price of groceries not being in line with inflation.
In what way?
Frankly, the grocery industry is one of the least idiosyncratic markets around.