this post was submitted on 22 Jun 2025
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..he said, drinking his Starbucks coffee
Ironically poor people tend to put more emphasis on buying name brands, certainly for things that other people see, like clothes, vehicles etc.
Value signaling is a thing.
My dad grew up poor and he can't stand going to budget stores like Aldi and Lidl. It's almost a matter of principe for him, he can afford to go to the more expensive store so he will.
Man I'm the complete opposite. I grew up in the hood, if you had nice things, you wouldn't have them for long.
Driving nice cars and wearing name brand clothes just states "I have more money than you and I'm proud of it" which is a) universally a dick move, especially when you drive that fancy car past a dozen homeless every day, and b) makes you a mark. Oh you're driving a Benz? You've probably got valuables in it, let's take a look.
Nowadays I still drive a beat up old car and wear off brand clothes, both because I can't afford better but I also don't want to even look like I can afford better for the above reasons. It's just being an ass and also putting a target on yourself.