Text:
I consent to Plex to: (i) sell certain personal information (hashed emails, advertising identifiers) to third-parties for advertising and marketing purposes; and (ii) store and/or access certain personal information (advertising identifiers, IP address, content being watched) on my device(s) and share that information with Plex’s advertising partners. This data is used to deliver personalised ads and content, ad and content measurement, audience insights and product development. Your consent applies to all devices on which you have Plex installed. You can withdraw your consent at any time in Account Settings or using this page.
Soure: https://www.plex.tv/vendors/ (Might have to clear cache)
Can also read about the changes here: https://www.plex.tv/about/privacy-legal/
This is specifically related to watching their free content. You can opt out of the sale & sharing of said data, which is used to play you targeted ads when watching their free content. I am not a big fan, but this is the typical "free" TV spiel. Was there something that changed recently or is it just being recognized now?
They also serve you their version of the show with ads if you have the same show on your Plex. I have Ghost in the Shell S.A.C on Plex and I've never watched their version but it sure as shit showed up in my "continue watching". The same thing happened when my gf was watching Midsomer Murders.
What devices?
Nvidia shield