this post was submitted on 03 Aug 2023
435 points (96.6% liked)
Technology
59675 readers
3257 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
It depends on the company. Most of the time it's somebody in charge fancying a certain name for no reason whatsoever and everyone around them kissing their ass about how great it is.
Sometimes it's a little more organized and everybody at the table starts spit bowling names until somebody in charge goes yeah I like that and then they're All falling over each other too gosh about how great it is.
Smart places hire an overpriced PR firm who does market research and then listens to their advice.
Years ago we started a new project. It was exactly the same as our existing project, but with a few minor new features and a fancy new four letter name. I wasn't high enough on the totem pole to be included in the discussions about the project It just came to me to help do the work.
Oh great name I guess what's it stand for? Oh uhh nothing. We just made it up. Really? It sounds like it should be a bird or something. Nope we looked it up It doesn't have any meaning.
A few weeks later I'm driving into work a different way than I normally take and there's a smoke stack with the damn four letter name on the side of it. They named the new product after a local company who probably named themselves after someone's last name.
For the next couple of years every time anyone asked about the product the very first thing they asked is where the name came from. Yeah I don't know, they just made some s*** up.