this post was submitted on 03 Aug 2023
435 points (96.6% liked)

Technology

59299 readers
4672 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
435
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)
submitted 1 year ago by [email protected] to c/[email protected]
103 comments fedilink hide all child comments
 

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 19 points 1 year ago (1 children)

Right?! My first thought was "Max? You mean like Cinemax? Did Cinemax buy HBO??" Well, turns out, the OPPOSITE is true. In what world is Cinemax the more valuable brand than HBO???

[–] [email protected] 15 points 1 year ago (1 children)

What’s the most baffling to me is that WB owned HBO and Cinemax when they created HBOMax, but they chose not to include Cinemax content.

I guess these days among the executive class, it’s just really cool to purposefully mismanage your IP.

[–] [email protected] 1 points 1 year ago

It's because they didn't buy Cinemax to combine them into a bigger more valuable brand with more IP. They bought out Cinemax to eliminate the competition. And they did it around the same time that all the streaming services started taking off, so they obviously got their asses kicked by Netflix. Cable TV as a whole has really suffered since Netflix and Prime got really big.